Salesforce Einstein
AI-powered business intelligence and automation layer built into the Salesforce CRM platform.
Salesforce Einstein is an artificial intelligence platform embedded across Salesforce products that helps businesses automate workflows, predict customer behavior, and make data-driven decisions. It uses machine learning, predictive analytics, and generative AI to deliver insights such as lead scoring, sales forecasting, personalized recommendations, and automated customer service responses, all directly inside the CRM.
WRITTEN BY
Mayuri SabneUpdated: 25/12/2025
Free
Enterprise
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✦•Salesforce Einstein — Overview
Salesforce Einstein is an artificial intelligence platform embedded across Salesforce products that helps businesses automate workflows, predict customer behavior, and make data-driven decisions. It uses machine learning, predictive analytics, and generative AI to deliver insights such as lead scoring, sales forecasting, personalized recommendations, and automated customer service responses, all directly inside the CRM.
Key Strengths
Performance Metrics
Usage Examples
Predictive Lead Scoring
Automatically ranks leads based on likelihood to convert using historical CRM data.
Sales Forecasting
Provides AI-driven revenue forecasts to help sales teams plan more accurately.
Overall Rating
4.5
Based on 3180 reviews
150K+ businesses
Active Users
99.9%
Uptime
24/7 enterprise support
Support
English, Spanish, German, French, Japanese
Languages
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